Most businesses, if they had the opportunity to attract several million new customers with almost no effort, would do so willingly. Not Microsoft. In an almost incomprehensible move, Microsoft wants Mac users who want to buy a copy of Windows to pay $100 more than other Windows users. All new Macs can now easily run Windows alongside the Mac operating system, and many Mac owners are looking forward to being able to run a Windows application occasionally. You would think Microsoft would welcome these folks with open arms, but apparently not.