Death of TV: Part LXIII: Amazon announces Amazon Fire TV

Submitted by acohill on Thu, 04/03/2014 - 09:27

Amazon announced yesterday their "Fire TV" product, which is a $99 Internet to TV box that follows in the footsteps of Apple TV, Roku boxes, and Google Chromecast. All of these products connect directly to a late model TV and give you easy access to a wide variety of Internet-based content. The Amazon Fire offers Netflix, Hulu, NBA, AOL, Showtime, iHeart radio, Amazon Prime shows and movies, and Pandora, among other offerings. The box also gives you access to Amazon cloud storage for your own pictures and videos.

In terms of competing boxes, the Fire TV probably comes closest to the Apple TV box, which offers direct access to the iTunes store (movies, TV, music) and Apple's iCloud personal storage service.

I remain kind of ho-hum about all these devices, because I can access all the same stuff right on my computer at home, and simply watch the content on a large screen monitor. I have a hard time getting excited about a box that duplicates what I already have. But these boxes can deliver higher quality video, and if you have a large screen TV that you want to use for entertainment, these boxes deliver a lot of value. I dumped my cable subscription years ago, but even with Netflix, Amazon Prime, and Hulu subscriptions, I just don't watch much TV...perhaps a couple of hours a week at most.

I see two significant things with this announcement. First, Amazon continues to deliver incredible value to its customers, and this box really ties together their other services like Prime video and cloud storage. This puts pressure on Apple, Google, and Microsoft to offer more and better products--always a very good thing. Second, it is getting easier and easier to cut the cable/satellite TV subscription. Comcast seems to have finally begun to agree with me that the old cable TV model is about dead, and is more focused on delivering improved Internet access to its customers. But a monopoly is a monopoly, and even if you save money in the short term by dumping your TV subscription, expect the cable companies to keep increasing their fees for Internet...because they can.

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