Death of TV: Part XXXVII: Apple TV still in the game

Submitted by acohill on Tue, 01/29/2013 - 08:44

Apple has announced a modest upgrade to its underrated Apple TV box. The thing that caught my interest is that Apple TV now supports wireless Bluetooth keyboards. Why is this important? With the proliferation of special purpose boxes like the Apple TV, users are stuck entering things like userids, passwords, and other information using the extremely tedious and clumsy right/left/up/down arrows on the remote control. That gets old quickly. Being able to enter that information with a keyboard is a major change for the better in user experience. Despite that fact that I really like my Logitech Skype cam, I use it less than I would otherwise just to avoid the data entry. And once you attach a keyboard and mouse to something like Apple TV, well, you have a computer, as we once called them. Suddenly you can handle email, correspondence, light bookkeeping, and other "PC" chores on a box that costs $99 instead of $599. And you can watch what we used to call "TV" on the same $99 box.

Who loses? The cable companies, despite the fact that they have crushed the telephone companies' feeble DSL offerings, are about to collapse. IPTV via inexpensive boxes like Apple TV are about to destroy the cable TV industry.

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