Submitted by acohill on Mon, 09/26/2011 - 10:19
Passafire is a Savannah, Georgia based band with some roots on the Eastern Shore of Maryland. Their most recent album, Start from Scratch (http://itunes.apple.com/us/album/start-from-scratch/id459145244), has zoomed to the top of the iTunes reggae charts to take the number two spot behind perennial number one Bob Marley. What is interesting about this is that the band does not have a contract with a major record label (and "record" is an anachronism these days). Passafire (http://www.passafiretheband.com/) has their own Web site, sells CDs online, but relies primarily on iTunes for their music sales. Oh, yes, and they actually play music in affordable venues. In short, these guys love music, and are able to make a living doing it, because the middle man, the record labels, have been cut out.
Even ten years ago, the members of Passafire would all have been working day jobs and loading a beat up van on Friday and Saturday nights to play a few local gigs. It is only Apple, with its visionary iTunes music store, that has allowed the band to connect with millions of fans in a way that was impossible just a few years ago.
And while some moan about the loss of jobs due to disintermediation, what the whiners forget is that iTunes has created tens of thousands of new jobs, and I would bet that the net jobs in the music industry has increased, and is spread far more equitably around the country, starting with what must surely be thousands of jobs at Apple just running the iTunes store. Then you have all the musicians that can actually market to a worldwide audience via iTunes, increasing their income and for some of them, turning their love of music into a full time job.
Bring the disintermediation on; it creates more opportunity by decentralizing economic power. Next up: the disintermediation of the TV and telephone industries.
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