Submitted by acohill on Wed, 02/25/2009 - 09:27
Amelia Brazell tells the story of sending a Twitter message to someone about the curative effects of an over the counter cold remedy called Zicam. A bit later, she received via Twitter a coupon for Zicam.
It's an interesting example of how new communications tools are changing advertising. A simple Twitter search by the Zicam folks allowed them to identify an individual customer and then at virtually no cost, send that customer a coupon. Try that with TV, radio, or magazine advertising.
It also demonstrates that using tools like Twitter may require some circumspection, as anything you share on Twitter is available to anyone via the Twitter search tools. Some Facebook users are finding out, to their chagrin, that posting certain kinds of intimate life details to virtual "reality" of Facebook sometimes has concrete (not virtual) consequences in the real world.
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Interesting input but I also
Interesting input but I also found some really nice twitter tips at 10bomb.com so you might want to check it out.
Marylee
Hi all. In our civilization,
Hi all. In our civilization, and under our republican form of government, intelligence is so highly honored that it is rewarded by exemption from the cares of office.
I am from Palau and learning to write in English, give please true I wrote the following sentence: "Paxil, since it can be both then and then."
With respect :(, Boyd.
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With the Continent looking to
With the Continent looking to Essen this year, as the Capital of European Culture 2010, the city is looking back on its industrial past.
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