Technology Futures

Designing an ecommerce Web site that works

Submitted by acohill on Mon, 07/25/2005 - 09:45.

Jakob Nielsen is an expert on Web usability, and he has a short, very readable article about how to design a business Web site.

Nielsen looks at Amazon and provides an interesting critique of how that ecommerce giant clutters their pages with stuff--on one page he counted 259 links to other information and sites. Although Nielsen says that works for Amazon, almost no other business should be doing things the way Amazon does.